As part of the Lead Management Team your primary focus is to develop and deliver an effective lead management and generation program for Visable. The focus is driving marketing qualified leads into direct and indirect sales pipelines. This includes the setup of automatic Lead Management flows as well as the acquisition of leads from external suppliers, and the coordination of lead nurturing. The Senior Digital Marketing Manager (m/f/x) is in a key position to support the dynamic sales force, contributing to the sustained overall growth of the company.
Shape the future of B2B with us
Lead Management Regional Growth
1. Create and maintain lead estimation planning (for 2024-2026) and develop the roadmap for lead generation action plans.
2. Develop lead generation planning with ongoing tracking and analysis of current lead metrics.
3. Collaborate with cross-functional teams to identify key performance indicators (KPIs) for lead generation and develop strategies to meet or exceed them.
4. Conduct regular reviews and adjustments to lead estimation and management plans based on market trends, sales performance, and other relevant factors.
5. KPI: being in charge of growth for each region
Being the primary contact for stakeholders at Visable (DACH region)
6. Gather all sales-related requirements from stakeholders.
7. Deliver weekly and monthly analyses of lead performance.
8. Share upcoming monthly and quarterly initiatives with stakeholders.
9. Challenge sales performance metrics, particularly focusing on conversion rates.
10. Continuously assess and optimize lead management strategies to ensure alignment with stakeholder goals and company objectives.
Lead performance analysis and reporting
11. Gather and analyze data from different lead sources and countries, creating a comprehensive presentation, and delivering it effectively on a monthly, quarterly, and a yearly basis.
12. Collect and analyze sales performance data across diverse lead groups, subsequently generating and distributing a concise report on a weekly basis.
13. Provide recommendations based on data analysis to improve lead generation efficiency and effectiveness.
14. Collaborate with cross-functional teams to identify trends and insights from the data, informing strategic decisions and optimizing lead generation efforts.
15. Continuously evaluate and refine data collection processes to ensure accuracy and relevance of performance metrics.
Paid leads campaign management and optimization
16. Responsible for managing the Paid Leads campaign efficiently.
17. Evaluate the effectiveness of existing lead qualification criteria and workflows, making adjustments as necessary to improve efficiency and accuracy. Implement strategies to enhance the qualification rate of Paid leads, ensuring higher quality and relevance.
18. Strengthen communication and collaboration with stakeholders, including the Online Acquisition team and Customer Acquisition (CA) departments, to ensure alignment and optimize lead distribution processes.
19. Develop and implement training programs for CA teams to enhance their lead management skills and knowledge of lead qualification criteria.
People management
20. Supervision of the student team responsible for Paid leads qualification, including:Establishing key performance indicators (KPIs) for the teamProviding guidance, training, and support to ensure efficient lead qualification processes
21. Managing the full-time employee of leads management team member involving:Performance management, mentoring, tracking and feedbackSetting and monitoring KPI metrics to ensure productivity and effectiveness
External data
22. Find data providers for external leads with the end of MQLs delivery
23. Assure and maintain the relevant volume of leads on a bi-weekly basis per country
24. Analyse the performance of external leads, and optimize sources
What we offer
25. The opportunity to actively shape the future of the online B2B business and build an European champion
26. You can expect an established traditional company with the advantages of a dynamic start-up culture: flat hierarchies, relaxed, informal atmosphere and a great team spirit
27. An agile and supportive environment where success is always a team effort
28. Optimal work-life balance with 30 vacation days (plus Christmas Eve & New Year's Eve) and flexible working hours
29. We believe in the best of both worlds: flexibility and collaboration. Thus, you'll enjoy the benefits of working from home while also experiencing the team spirit in our offices at least once a week, for a total of eight days a month
30. We promote your professional and personal skills with individual training opportunities (e.g. Visable Online-Academy & Trainings), regular feedback discussions and team-building measures
31. Take advantage of our “Workation” offer and work where others spend their holiday
This is how you can impress us
32. Bachelor's or Master's degree in Marketing, Advertising, Data Analytics, Engineering or related field
33. At least 5 years of relevant professional experience
34. Excellent communication as well as an outgoing personality for the stakeholder Management
35. Familiarity with process automation tools and CRM platforms, such as HubSpot and SugarCRM, is advantageous. Experience in streamlining workflows and utilizing CRM systems will help to optimize operational work efficiently.
36. Experience in data management, preferably an understanding of sales and marketing in a B2B context. Understanding the subtleties of sales funnels and lead-generation processes will enable you to contribute effectively to our team.
37. Fluent in both English and German (written and verbal)