Summary
Description
Summary of This Role
Responsible for managing marketing, advertising and promotional activities for various products or channels. Takes steps to measure, enhance, and enrich the position and image of the company through various goals and objectives. Plan and execute day-to-day marketing activities in support of a product, service or channel. Help prepare and adhere to budgets. Oversee creation and delivery of advertising and marketing materials and ensure brand messages are consistent. Collaborate with sales and product to develop strategic partnership activities and implement the execution the identified opportunities.
What Part Will You Play?
* Develops marketing approach and participates in general marketing functions that are typically complex in nature and require regular contact with clients. Has authority to approve spend up to a given threshold and owns and manages the budget aligned with marketing function.
* Collaborates with business development, customers, product management, sales, and other business partners in support of client-customized, content-rich marketing collateral, such as proposals, corporate communication, and other marketing related information for marketing plans that require larger budgets.
* Based on strategic marketing plans for existing lines and new marketing opportunities, interprets plans into "big ideas" to extend the company's brand vision.
* Drives support of the strategic direction, growth, and vision of assigned strategic growth objectives for the segment and manages the execution of programs. Has direct client contact.
* Develops multiple pieces of promotional and advertising materials, such as press releases, social and digital media published on-line via web sites, twitter, etc.
* Identifies new relationship opportunities and develops and manages relationships with internal contacts, external communications consultants, and/or agencies. Meets with internal and/or external clients to understand their ongoing strategies and how relationships can be strengthened within the client's organization.
* Supports and develops product promotion and launch strategies.
* Serves directly as a marketing advocate, communications consultant, and/or liaison for business support units and/or operational units within the organization. Advises leaders in those units on specific communications issues and strategic growth initiatives and coordinates appropriate marketing resources to achieve their functional goals.
* Develops measures for return on investment (ROI) for marketing projects within the specific goals of building and delivering campaigns, such as internal and external communications, product launches, new business units, acquisitions, and RFP/RFI proposals within planned scope, schedule, cost and quality, and trade shows/events. Evaluates investment against ROI.
What Are We Looking For in This Role?
Minimum Qualifications
* Bachelor's Degree
* Relevant Experience or Degree in: No specific field; Combination of relevant training and/ or experience in lieu of degree
* Typically Minimum 8 Years Relevant Exp
Preferred Qualifications
* Prefer marketing service, marketing agency, or financial services experience. Prefer sales force and email automation experience. Prefer payments industry experience.
What Are Our Desired Skills and Capabilities?
* Skills / Knowledge - Having broad expertise or unique knowledge, uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways. Having ownership of a function, account or matrix management responsibilities, uses knowledge to ensure success, strengthen relationships, expand the business, and lead matrix teams on complex projects. Barriers to entry such as technical committee review may exist at this level.
* Job Complexity - Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups, both internal and external.
* Supervision - Acts independently to determine methods and procedures on new or special assignments.
* Marketing production execution - Broad marketing services and/or print/production
* Communication skills - Including communication with internal or external audiences