We are looking for a Sales Executive Central/Western Germany based in Cologne, Frankfurt, Düsseldorf, or the Ruhr region. Compensation : €40,000–€47,000 20% bonus Benefits: 20% performance-based bonus Choice between a company car or reimbursement of transportation expenses Voucher equivalent to two pairs of glasses for new employees Two "reveals" per year, one annual seminar, and various occasional events Contract : Permanent contract, executive status, 218-day annual work package Job Description As an Area Sales Representative, you will act as the main ambassador of the brand, representing it with professionalism and dedication. Your mission is to develop business in your assigned territory, strengthen the relationship with existing clients, and identify new business opportunities within a diverse network of B2B partners. Key Missions: Sales Development: Manage and grow a portfolio of B2B clients (concept stores, opticians, fashion/kids stores, etc.). Establish lasting relationships based on trust, reliability, and product expertise. Ensure excellent customer service for both existing and prospective clients. Provide training and support on product ranges and sales platforms. Actively prospect and convert new leads in your territory. Present new collections and ensure proper implementation in-store. Attend trade fairs and maintain a strong presence in the field. Visual Merchandising: Ensure the brand’s visual identity is respected in-store. Offer tailored merchandising recommendations based on store profiles. Train partners on visual presentation and guidelines. Planning & Forecasting: Participate in defining sales objectives and forecasts. Monitor performance through defined KPIs. Contribute to P&L monitoring and sales planning. Reporting & Market Intelligence: Report sales activity through CRM tools. Share insights and feedback from the field to support strategy and tools development. Conduct market analysis and competitor monitoring. Participate in specific internal projects and task forces. Team Collaboration: Work closely with internal teams (sales support, supply, marketing). Exchange best practices with colleagues across the sales network. Candidate Profile Languages: Native German speaker or with a deep understanding of the German market. Fluency in French is a strong advantage (written and spoken). Experience: Experience in a similar role or through internships/work-study programs. A background in fashion, retail, or design is a plus. Education: Degree in business, marketing, or a related field (Bachelor’s or Master’s level). Skills & Attributes: Proactive, dynamic, and well-organized. Excellent interpersonal and communication skills. Team-oriented with a strong sense of initiative. Flexible and comfortable working in a fast-changing environment. Willingness to travel frequently across the assigned region. Driving license and ability to rent a car are required.