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Company Description
Are you a master of words who’s excited by both creative storytelling and next-generation technology? At AUTO1 Group, Europe’s leading online car platform, we’re looking for a Senior Copywriter / Senior Copywriting Manager to shape the voice of our brands—Autohero and wirkaufendeinauto.de—across every platform and region, while pioneering the integration of AI-powered content creation tools.
In this pivotal role, you’ll drive the messaging behind breakthrough campaigns and customer experiences, embrace cutting-edge tools like custom GPTs, and act as a senior creative engine within our ambitious marketing team.
Your new Role
* Create high-impact advertising copy and campaign concepts, grounded in past performance results and tailored to future brand and business objectives.
* Take self-driven ownership of complex, multi-channel copy projects—coordinating with other writers and stakeholders to ensure seamless, on-time delivery.
* Design, test, and refine AI-driven tools (e.g., Custom GPTs), and actively champion their rollout so that all teams can produce brand-compliant copy at scale.
* Translate campaign objectives, brand strategy, and market insights into persuasive messaging frameworks, headlines, and calls to action that move hearts and drive results.
* Leverage existing performance data and A/B test results from analytics and marketing teams, identifying actionable insights and translating them into stronger, more effective copy and messaging approaches.
* Mentor junior writers and freelancers, and collaborate as the go-to copy expert with Brand, Activation, Product, and Digital teams on key projects.
Your Skills
* 6–8 years of hands-on copywriting experience with a track record in advertising, digital, CRM, and cross-channel consumer brand environments.
* Exceptional ability to translate strategic and creative briefs into compelling storytelling, modular copy frameworks, and adaptable content.
* Experience with AI-powered copy/automation tools (e.g., prompt design, Custom GPTs) and a passion for scaling creative excellence with technology.
* Strong project management, organizational, and communication skills, with the ability to juggle multiple priorities at a high standard and pace.
* Confident collaborating cross-functionally and mentoring junior talent; respected as a “quality gatekeeper” for messaging.
* Fluent German and English (other additional European languages a strong plus).
Our Offer
* Once a unicorn, now a listed public company, be part of our success story!
* We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
* More than 90 different nationalities make up for a truly international and diverse working environment
* We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
* Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
* Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!