Why Edurino EDURINO offers magical, one-of-a-kind educational adventures loved by kids & parents! Through our immersive, story-driven learning games, children aged 4 to 8 embark on interactive journeys tailored to their unique needs. Each game is designed to spark curiosity and imagination, while adapting to every child’s learning style, making education both fun and engaging. For parents, EDURINO is more than just a game – it’s a trusted learning companion that helps families navigate early education. We equip kids not only with essential school skills but also with the 21st-century abilities they need to thrive in a fast-changing world. Our blend of digital learning and haptic play offers an unparalleled experience that brings education to life! Behind our innovative learning adventures is a multicultural and ambitious team, passionate about shaping the future of education and making a real contribution to the positive development of children. With the support of our €17 million Series B funding, we work every day to further optimize our products and scale up to become Europe's leading hybrid edtech brand. About the role As Head of E-Commerce, you will own the e-commerce engine that powers Edurino’s growth across all markets. You will act as the central lead for our online shops and marketplaces (Shopify, Amazon, etc.), paid media, and CRM/retention—operating like a high-performing internal agency for our regional teams. Your focus is on scaling revenue, optimizing spend, and building the processes and standards that enable both central efficiency and local market success. What You'll Do Take charge of driving revenue, margin, and customer growth across all online channels, from Shopify and Amazon to further marketplaces. Develop and execute the global paid media and CRM/retention strategies, managing agencies and internal resources for best-in-class performance. Take full ownership of our direct-to-consumer shop and marketplace presence, experimenting, A/B testing, and optimizing conversion rates to maximize sales and deliver an exceptional customer experience. Execute all paid, CRM, and shop campaigns, acting on briefs and requirements from regional leads to ensure local relevance and impact. Establish and refine processes, dashboards, and frameworks for daily optimization of media, CRM, and shop performance. Monitor market trends, competitor activity, and best practices to ensure we stay ahead in e-commerce innovation. Collaborate with brand and content teams to leverage and repurpose assets for paid and organic channels. Align with ops, product, and regional teams to forecast demand, optimize inventory, and support successful launches and campaigns. Set up and maintain robust reporting, attribution, and analytics to drive continuous improvement. Coach and empower the e-commerce, paid, and CRM teams with a culture of experimentation, learning, and customer obsession. What You Bring 8 years of experience in B2C e-commerce leadership roles Proven track record of scaling revenue and teams in fast-growing environments — ideally in edtech, toys, or gaming; experience in e-commerce or consumer brands is essential. Deep expertise in Shopify & Amazon (Seller Central), CRM-Platforms, Google Merchant Center, Tag Manager, and multi-touch attribution Highly data-driven mindset, with an affinity for dashboards, frameworks, and performance reporting Experience leading cross-functional teams and agencies; strong coaching and mentoring skills to take the team to the next level Fluency in English (verbal and written), German is highly beneficial About us What we believe in We believe that, in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products. We hire people who are passionate about the product and team, demonstrate raw curiosity, and bring the ability and willingness to continuously learn. EDURINO is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender. We foster a work environment that enables personal and professional growth and always strive to find the truth in discussions, independent of seniority or position as all opinions are respected. What makes us special A start-up culture based on trust. You own your schedule and location - what matters is what you move. Remote-first, outcome-focused. Work remotely from anywhere in Germany or the UK, ideally within reach of our hubs Munich, Berlin, and London. Regular in-person events. We meet up in person twice a year as a full company, and teams connect regularly online and offline. From pub quizzes to hiking at Tegernsee - we like to keep it fun. Equity for everyone. Every team member gets a share package - so when Edurino grows, you grow with us. Truly international. English is our company language and our team brings amazing ideas and cultures from over 20 countries. Support beyond the job. In Germany, we offer KITA allowance, bike leasing (JobRad), and a company pension scheme. Everyone receives the gear they need (Mac or Windows), plus access to exclusive employee discounts. Room to grow. We believe in learning fast, failing forward, and lifting each other. There’s budget and mentorship for high-performers who want to take the next step. How to become part of the team We look forward to receiving your application ( CV is enough! ). Once we have reviewed it and decide to invite you, we schedule a first 30-minute interview where we get to know each other. You will have the space to tell us why you would be the perfect fit for us and we are happy to answer all of your questions. Depending on the position, there is now a small assignment for you - either an art/coding test or the elaboration of some questions within a case study. We schedule another interview with the direct report of your position. You will elaborate the task or questions you have solved. You (e-)meet one of the co-founders. Depending of the position, we will now ask you for some references. After a couple of days, we will get back to you with the final decision and you become part of teamedurino, yay! The following onboarding steps include meetings with your onboarding buddy and your team members, getting to know everyone from both our business and tech teams, and, of course, receiving your EDURINO onboarding box !