Since launching in 1989, CMC Markets (CMC) has become one of the world's leading online financial trading businesses. CMC is listed on the London Stock Exchanges and serves retail and institutional clients through regulated offices and branches in 13 countries.
CMC is committed to recruiting, developing, retaining and motivating exceptional people who are talented, innovative and focussed on delivering excellence. We acknowledge that this goes hand in hand with the Group’s ongoing and future success. This is achieved through embedding the Group’s values throughout the workforce as well as offering competitive rewards and benefits.
As a Senior Marketing Specialist, you will take ownership of key marketing initiatives with a focus on conversion, quality, and strategic value. You will work closely with the Head of Marketing Europe, contribute your own ideas, and manage projects from concept to execution.
You are hands-on, self-driven, and understand the requirements of a highly regulated, complex financial product – including the necessary compliance processes.
This position is a fixed-term contract for two years.
Key responsibilities:
1. Independent planning and execution of complex multi-channel campaigns (e.g. email flows, reactivation, awareness campaigns)
2. Strategic project support and sparring for initiatives
3. Content creation and adaptation for eCRM, websites, social media, and campaigns (in German)
4. Technical implementation in relevant tools (e.g. Braze, Contentful, Canva)
5. Alignment with the central marketing team in London and close collaboration with eCRM resources
6. Ensuring all approval and compliance processes are met
7. Creation of performance reports and identification of optimization opportunities
8. Contribution to EU-wide marketing initiatives with a German market focus
Key experience:
9. At least 5 years of professional experience in marketing, ideally in a regulated industry (finance, insurance, tech)
10. Very strong German language skills (minimum C1+) and excellent English proficiency
11. University degree in marketing, communications, business, or a comparable qualification
12. Proven experience in the planning and implementation of complex marketing campaigns
13. Strong copywriting skills and the ability to communicate messages clearly and concisely
14. Confident use of common marketing tools (Braze, CMS, Canva, Google Analytics, etc.)
15. Experience working with cross-functional, international teams
16. High level of ownership, organisational talent, and a solution-oriented mindset
17. Willingness to dive into complex regulatory topics and requirements