YOUR MISSION PUMA is on the hunt for a Buyer – Lifestyle Footwear eCom Europe to lead one of the most high-energy, trend-driven categories in our business. Based at our global headquarters, this role is tailored for a strategic, commercially driven sneaker enthusiast with a deep understanding of the European sneaker and lifestyle footwear landscape. You will own the end-to-end product strategy for our Lifestyle FTW segment across PUMA’s European eCommerce platforms—merging cultural relevance with commercial excellence. If you're passionate about sneakers, fluent in trend forecasting, and thrive in a fast-paced digital retail environment, this is your opportunity to leave a mark. Lead seasonal product strategy in partnership with Merchandise Planning—developing compelling range and buy plans based on consumer insights, market dynamics, and business targets Curate the eCom assortment from the divisional line, balancing trend-driven innovation with commercial viability to exceed sales expectations and elevate the consumer experience on PUMA.COM and Marketplaces Act as the dedicated voice of eCom Europe during key global and regional milestone meetings, ensuring eCommerce needs are embedded early in the go-to-market process Leverage key assortment building blocks— commerciality, revenue vs. equity mix, price architecture, color balance, and seasonality —to build product stories that resonate with sneaker culture and deliver on KPIs Stay ahead of the curve: monitor competitors, consumer behavior, and local trends to keep the Lifestyle FTW offer culturally relevant and commercially sharp. YOUR TALENT Minimum 5 years of experience in buying, merchandising, or product management within the Lifestyle Footwear or Sneaker industry— digital-first mindset preferred Deep knowledge of sneaker culture, consumer behavior, and the European FTW market landscape Proven ability to merge trend intuition with commercial insight to build compelling, high-performing product assortments Confident communicator with strong presentation skills; fluent in English (German or another European language is a bonus) Highly analytical with strong proficiency in Microsoft Excel ; knowledge of Power BI or similar tools is a plus Detail-oriented and organized, with excellent time management and multitasking skills Proactive, solution-oriented, and eager to take ownership. Thrives in collaborative environments and brings energy to cross-functional teams. SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.