Job Description JustPlay is looking for an experienced Senior Product Manager to join our growing team to help enhance the user experience by driving activation. You’ll be working closely with cross-functional teams to improve onboarding, enhance feature adoption, and boost retention. Job Requirements You have 4 years of experience in product management, with a focus on user activation in mobile apps, ideally within mobile gaming, entertainment, or similar industries You have practical, hands-on experience working with cross-functional teams to launch features and campaigns You have a strong understanding of product analytics and experience using data to drive decisions and optimize the user experience You have a proven ability to identify user pain points and deliver practical solutions that improve activation and retention You have excellent communication and organizational skills, with a knack for executing complex initiatives with attention to detail Job Responsibilities Own and optimize the onboarding and activation funnel from user acquisition to first game engagement Conduct user research and data analysis to identify friction points in the user journey and improve onboarding Design and improve the First-Time User Experience (FTUE) to help users experience the core value of JustPlay quickly Collaborate with UA, Growth, Design, and Engineering teams to ensure alignment between messaging and in-app experience Run A/B tests and experiments on onboarding flows to optimize activation and conversion points Focus on early retention metrics (D1, D3, D7) and improve the first-session experience and push notifications Track KPIs related to activation and measure impact of improvements Create personalized onboarding flows based on user behavior, demographics, and UA source Job Benefits Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers Employee Stock Options: Opportunity to join our Virtual Share Option Program (VSOP) and share in the success of an already profitable company Mental Health Support: Free personal coaching through our partner nilo.health to support our team members to live fulfilled lives at home and at work Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc., and free language courses with Chatterbug Germany-Based Benefits: 25 vacation days, free Gympass gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution State-of-the-Art Equipment: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed A Relocation Package: Includes visa support for those who need it Berlin Office Perks: Ergonomic setup, free daily lunch, and a dog-friendly environment. Engaging and Diverse Work Environment: Join a team of 25 nationalities, working from 19 countries around the world *Benefits may vary depending on location and contract type. Do not hesitate to ask us about more details on our benefits offer. About us Come join the company that’s transforming the world of mobile gaming by making playtime truly rewarding. At JustPlay, we’re on a mission to build a fairer, more sustainable Play-to-Earn ecosystem—one where players are rewarded for their time, and engagement drives continuous growth. Since launching in 2020, we’ve grown into one of the world’s leading loyalty gaming platforms, with over 25 million downloads and 500,000 daily active users. Bootstrapped and headquartered in Berlin, our global team spans 19 countries and is united by a belief in fun, fairness, and meaningful impact. We’re leading a massive shift in the gaming industry—but it’s still early enough for you to make your mark. At JustPlay, you’ll have the freedom to shape bold ideas, drive real impact, and be part of a company that’s not just growing fast—but growing right.