You can expect a globally successful premium brand, innovative products, and exciting projects with forward-looking marketing activities in this role. You will have the opportunity to shape the product category for which you are responsible actively with a lot of initiative, creativity, and communication skills.
Job Responsibilities:
* End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
* Development of local product strategy for the owned category and steering the sales department based on the strategy;
* Owner of the NPI Process (from product idea, evaluation of potential to market launch, keeping data alive through JIRA);
* Market analyses based on external and internal sources (monthly deep dives, sharing with departments involved);
* Track and analyze the category/product performance (market/ competitor/ sell-in/sell-out/distribution dynamics) and recommend actions;
* Define the initial pricing & price positioning over a lifetime, taking into account the category. margin;
* Design the channelizing based on global guidelines and local market requirements, and develop line-ups;
* Set the Initial FC, challenging bottom-up FC to come to the Requested FC (planning of main categories as monthly marketing forecast);
* Stirring product-related activities (ratings & reviews/product testings…) and implementation of results into datasheets / sharing with stakeholders;
* First contact for product-related topics/questions;
* Management of upload of product data on delonghi-media and distribution of product data to functions/departments;
* Management of product-related translations (eShop, Power Images, A+ Content);
* Responsible for the sales support material (e.g., product presentation, datasheets) of the owned product group;
* Briefing on adaptations of products catalog;
* Owner of JF meetings with sales teams and SC.
* Degree in economics with a focus on marketing or comparable qualification;
* At least 4-5 years of professional experience in marketing/product management - preferably in the consumer goods sector;
* Experience in sales is a plus;
* Distinct analytical ability and strategic problem-solving skills;
* Independent, decisive working style and strong implementation skills;
* Entrepreneurial approach and hands-on solid mentality;
* Strong persuasive and communication skills;
* High level of commitment, resilience, and flexibility;
* Ability to work under high pressure simultaneously on multiple projects and under changing conditions;
* Team player;
* Enjoyment and enthusiasm for food and cooking;
* Excellent computer skills in MS Office (PowerPoint, Excel), SAP knowledge and experience in using Adobe Photoshop an advantage;
* Excellent knowledge of German and English, both written and spoken.