Tick the boxes if you agree:
⬜ I love to build win-win relationships and create long-term value through partnerships.
⬜ The idea of working closely with amazing companies to expand our impact excites me.
⬜ Empowering partners to drive real change in industries like logistics and manufacturing? Count me in!
If you ticked these boxes, keep reading!
Our Mission
We’re on a mission to digitize and simplify the lives of frontline teams. But we can’t do it alone — that’s where you come in. As our new Partner Sales Manager / AE with a Partner Focus, you’ll be the connector between us and the network of companies that can multiply our impact.
At how.fm, we are a growing and experienced team of long-time colleagues. Our purpose is to give everyone a fair chance to learn, no matter their background. To achieve this, we have made it our mission to create a digital coach that revolutionizes training for companies and their employees in up to 35 languages.
We have the opportunity to meet at the ‘Startplatz’ in Cologne, but we mainly work remotely and encourage everyone to work where it suits them best. At least once every trimester, we have workshops or events where we meet as a team in Cologne. So even if we don't have to commute every day, you should be able to do so regularly.
Your everyday activities:
You’ll work across the full sales cycle — but with a twist: your focus is on building and expanding strategic partnerships that create lasting value for everyone involved.
* Build and deepen relationships with partners to generate and close new business.
* Own the entire partner sales cycle: from identifying potential partners and onboarding them, to enabling their sales success and driving joint go-to-market initiatives.
* Develop and refine our partner strategy: From partner programs to incentives, sales enablement and operational workflows.
* Conceptualize and improve scalable partner concepts that support long-term growth and mutual value.
* Collaborate with Customer Success and Product to develop partner-facing materials and campaigns.
* Provide tailored demos and consultations to both partner teams and their customers.
* Actively identify opportunities within partner networks to expand our reach and customer base.
* Co-sell with partners and support them in deal execution, while keeping a clear overview of your pipeline.
* Represent our product and culture at industry events, trade shows, and partner meetings.
* Maintain clear documentation in our CRM (HubSpot) to ensure full visibility across the team.
* Collaborate closely with your sales teammates, leadership, and cross-functional partners - we believe in learning from each other, always.
You will need:
* A true passion for partnership-building and a mindset focused on mutual success.
* Sales experience in a B2B SaaS environment, especially with full-cycle sales and outbound.
* Strong communication and relationship-building skills, across cultures and channels.
* Confidence in running discovery calls, demos, and partner trainings.
* A track record of identifying the right opportunities and closing them, with or through partners.
* Experience in logistics, manufacturing, or working with indirect sales channels is a big plus.
* You’re fluent in German and English (written and spoken); other languages are always welcome.
* Solid command of CRM systems (HubSpot preferred), G-Suite, and virtual collaboration tools.
* You’re structured, proactive, and always looking for ways to improve.
We know that no candidate will check every single box, and that's okay. If you're excited about this role and feel you could be a great fit, we’d love to hear from you!
About us
You are a how.fm fit and a fit for this role if you identify with the following:
* We are humble and goal-oriented: While there is much we have yet to discover, our natural curiosity and passion for learning drive us to continuously assess and enhance the effectiveness of our processes and initiatives.
* We work with a lean approach on a path guided by the Kaizen philosophy. We make a plan, try it out early, fail, improve it, and eliminate waste.
* We embrace change and adapt when necessary to stay aligned with our mission.
* We are always there for each other, like in a tribe, we know that together we are better.
If you want to know more about our team and how we work visit: www.how.fm/tribe .
If you like what you read and want to join us or want to apply and ask us more about the position, go ahead!
We are looking forward to hearing from you! :)
We are deeply committed to fostering an inclusive and diverse environment and welcome applications from individuals of all genders, nationalities, ethnic and social backgrounds, religions or worldviews, abilities, ages, and sexual orientations.