Description
This role will be a key member of the Omni⁃channel Marketing Team supporting the Omni⁃channel Marketing Assistant Manager in bringing to life 360 marketing campaigns and the brand omni⁃channel events strategy.
The scope will encompass 4 key pillars:
* Omni⁃channel retail moments strategy & plans: From cultural moments, to regional moments & mindset moments, as well as everyday gifting.
* Omni Channel Consumer Eventing Strategy Building & driving omni channel consumer eventing strategy, offering customers a unique and memorable experience in store and virtually.
* Omni⁃channel innovation and high touch experiences & services: Including retail experience, personalisation, omni⁃channel loyalty programme & omni⁃channel experience innovation.
* Retailer, pureplayers & centre/landlord cross functional plans & coordination: Supporting with the execution of the marketing plans in our retailer partners & assist with bi⁃annual retailer strategy presentations.
Key roles and responsibilities, include:
OMNI⁃CHANNEL RETAIL MOMENTS STRATEGY & PLANS:
* Support high traffic retail moments strategy and 360 planning
* Develop powerful & relevant omni channel retail moments calendar and plans for seasonal, regional, cultural and mindset moments to authentically engage with our customers, drive brand inclusivity and maximised RS opportunity.
* Support and drive the always on gifting strategy including birthdays and everyday gifting
* For each retail moment, leverage consumers' profile and behaviours to lead bespoke strategies
* Analytics: Monitoring marketing performance on in store retail events identifying best practices + conduct competitors audits and trend tracking to identify risks and opportunities feeding back to the wider team to shape retail marketing plans
* Working in very close partnership with all JML teams to execute all campaigns cross⁃functionally
OMNI⁃CHANNEL EVENTING 2.0 PLANNING& EXECUTION:
* Support the brands omni⁃channel consumer events strategy & execution (instore & virtual) all year round
* Track performance of all omni⁃channel consumer events (virtual & instore) and lead post event analysis
* Lead local high traffic moments by identifying and executing localised events
* Support retail experience animation at key gifting moments
* Assist with brand OOH Pop⁃ups and Partnerships
* Support partnership events cross functionally with Corporate Sales
* Lead eventing communication strategy across all channels (email, social, online) and external centres/landlords
OMNI⁃CHANNEL RETAIL EXPERIENCE INNOVATIONS AND HIGH TOUCH EXPERIENCES/SERVICES:
* Support Omni⁃channel personalisation capabilities
* Support the transformation of Jo Malone London's Omni⁃channel Loyalty Programme
* Reporting on data and industry trends relating to retail categories
RETAILER, PUREPLAYERS & CENTRE/LANDLORD CROSS FUNCTIONAL PLANS & COORDINATION:
* Support with the execution of marketing plans in key retailer partners, ensuring all confirmed support is executed
* Lead & nurture relationships with local retailers Jarrolds & Voisins
* Lead & nurture strong relationships with our centres/landlords to secure visibility assist in the creation of bi⁃annual retailer strategy presentations
* Support with the smooth adaptation and integration of globally created content into JML marketing plans with retailers
Qualifications
* Excellent communication skills both written and oral with an attention to detail
* Strong organisation skills and ability to co⁃ordinate projects cross⁃functionally
* Ability to multi⁃task and work in a fast⁃paced environment, being flexible to the changing needs of the business
* Clear, prompt and concise reporting style
* Positive, 'can⁃do' attitude and willingness to be involved with all nominated projects
* Excellent attention to detail
* POS/Field experience in Retail Luxury/Prestige Beauty would be a +