POSITION SNAPSHOT: *Please note that only candidates within the EU region with experience in SaaS products within the Chemical, Dairy, Cocoa, and Food Processing industries. will be considered. Our client, a pioneering company in process optimisation software, is seeking a Technical Sales Manager to expand its presence in the European market. This is a crucial role focused on driving new logo acquisition and value-driven sales within the Chemical, Dairy, Cocoa, and Food Processing industries. Key Responsibilities Develop and execute a highly targeted sales strategy to penetrate and expand market share in specific food processing industries. Generate and manage a robust sales pipeline, from initial lead generation to deal closure. This includes prospecting, cold-calling, and leveraging structured methodologies like MEDDIC. Act as a trusted advisor to senior-level executives (e.g., Plant Managers, Production Managers, Process Engineers) to understand their operational challenges and data management strategies. Become a subject matter expert on the company's software and its application, conducting value-driven product demonstrations that directly link solutions to specific customer pain points and business benefits. Collaborate closely with pre-sales and customer success teams to ensure a seamless sales process and successful implementation for our clients. Lead contract negotiations and close deals, consistently meeting and exceeding sales targets. Monitor and analyze industry trends and competitive landscapes to identify new market opportunities. Required Skills and Experience Experience dealing with European business within Dairy, Cocoa, and Food Processing industries. Experience in SaaS sales is essential, preferably within the process industry. A strong technical background as a Process Engineer is a plus Proficiency in engaging with a wide range of stakeholders, from production and process teams to C-level executives. Demonstrated ability to derive and communicate business value from technical solutions. A strategic mindset with the ability to navigate a multi-stage sales journey involving technical, financial, and procurement teams.