ABOUT HOLY
* is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, and HOLY Iced Tea®, you get amazing taste while maintaining a good conscience - for your body & the environment.
* Already more than 1,000,000 customers: Started in a shared apartment, since April 2021, we have already saved over 30 million plastic bottles - and our community, the HOLY Squad, loves it: 4.6 stars on speak for themselves.
* From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than 100M€ in revenue exclusively online. Now, we are on the journey to become a Global Omnichannel brand from a pure D2C model.
* We are still just getting started: Supported by renowned investors & partners, we aim to revolutionize the soft drink industry. Healthier, tastier & more sustainable. Our team of 80+ people aims high (Coca-Cola, we're coming for you!).
ABOUT THE POSITION
As a Senior Product Manager at HOLY, you'll lead our beverage portfolio into the next phase of growth as we expand from pure D2C into an omnichannel brand. Your mission: Drive innovation through new flavors, formats, and product lines while building scalable systems for global expansion.
YOUR RESPONSIBILITIES
Product Development & Roadmap Execution
* Lead end-to-end development of new powders and future product lines—from concept to launch—always keeping the HOLY customer at the center
* Drive innovation cycles for new flavors and limited drops by leveraging customer insights, feedback, and market trends—ensuring a strong and balanced flavor portfolio that combines best-selling core SKUs with exciting seasonal and limited-time launches.
* Define and prioritize the product roadmap with a clear focus on taste, experience, and brand fit—ensuring every product is something our Squad loves
Product Architecture & SKU System
* Manage HOLY’s entire product system: Categories, flavors and formats, balancing
* Balance simplicity and excitement—reducing internal complexity while offering customers variety and surprise
* Support hardware and merch development (e.g. bottles) that enhances the product experience, usability, and brand love
Compliance & Country Readiness
* Ensure every product is safe, compliant, and ready for launch across new countries and retail environments
* Work with external labs, legal counsel, and certification bodies to meet labeling, ingredient, and regulatory standards—ensuring the customer experience is smooth and trustworthy
* Develop scalable internal processes to handle formulation constraints, risk assessments, and compliance documentation
Cross-Functional Collaboration & Execution
* Collaborate with SCM, Ops, and Finance to align product specs with sourcing, cost, and margin targets—without compromising customer satisfaction
* Ensure all documentation (BOMs, tech packs, product specs) is complete and accurate so the customer gets what they expect, every time
* Continuously improve based on customer data, reviews, and post-launch feedback—turning learnings into product iterations and enhancements
ABOUT YOU
* You’re obsessed with the customer. You care about taste, feedback, unboxing, delight—and you design every product detail with the user in mind
* You’re a product operator. You know how to turn loose ideas into structured roadmaps, timelines, and flawless launches
* You balance art and science. You bring strong intuition for trends and taste, backed by rigorous testing and planning
* You move fast and thoughtfully. You’re comfortable juggling timelines and trade-offs, but you never lose sight of quality
* You’re collaborative to the core. You love bringing people together—from flavor houses to co-man partners to legal—and aligning them behind great products
WHAT YOU BRING
* 4+ years in product management /development in food, beverage, or consumer goods
* Experience developing taste-first products with flavor houses, labs, or co-mans
* Strong understanding of hardware (e.g. bottles, packaging) and modular product systems
* Familiarity with regulatory topics in EU markets (UK, DACH a bonus)
* Excellent project management and communication skills
* Fluent in English; German is a plus
* Bonus: You love customer research and actively use feedback, surveys, or reviews to improve products
OUR OFFERING
* Massive customer impact: Your work will shape what hundreds of thousands of people drink every day
* Creative freedom: We value bold ideas and fast iteration—especially if they start with the customer
* High ownership: You’ll drive projects from start to finish with a high degree of autonomy
* Ambitious, down-to-earth team: Collaborate with kind, sharp people who really care
* Modern setup: Berlin Mitte office, flexible hours, remote-friendly culture
* Competitive comp + equity: You’ll be part of HOLY’s success story
* A product worth building: Just check our —people really love this stuff
THE PROCESS
1. Intro Call: 30-min chat with Luca, our Sr. Talent Partner
2. Hiring Manager Interview: Deep dive into your experience and approach
3. Case Study: We’ll give you a real challenge from our world
4. On-Site Interview: Meet the team and present your work
5. Founder Chat: A final vibes check with Fredi, one of our founders/Co-CEOs
6. Offer: If we’re aligned, you’ll get an offer—then let’s build together
ANY QUESTIONS OR CONCERNS?
If you have any questions or feedback, please send an email to jobs@weareholy.com .