Shape the Future of Music Creation and Streaming
We are seeking a skilled Product & Marketing Specialist to join our Pro Audio team, focusing on consumer-oriented products such as studio monitors, USB interfaces, streaming gear, headphones, microphones, and supporting software.
Key Responsibilities:
* Act as a European Product Specialist for Yamaha's Pro Audio B2C hardware and software portfolio.
* Support product launches across Europe, coordinating with regional marketing teams.
* Provide technical sales support and consultancy to partners, colleagues, and institutions.
* Participate in setting product pricing for the European market.
* Deliver training sessions (on-site and virtual), webinars, and demo sessions to internal and external audiences.
* Collect and report market feedback, competitor analysis, and user requirements to drive future product development.
* Create product training materials, support LMS content development (Audioversity), and review prototypes.
Additional Responsibilities:
* Support planning and execution of the annual Pan-European marketing plan for Pro Audio B2C.
* Drive and implement marketing campaigns (digital & physical) in close collaboration with the Digital Marketing team.
* Plan and support promotional events, workshops, and seminars.
* Manage and grow Yamaha Pro Audio's B2C social media presence, ensuring regular, engaging, and strategic content.
* Oversee the creation and distribution of email/newsletter marketing campaigns.
* Develop and maintain marketing content: videos, visuals, sales and training materials in coordination with internal and external teams.
* Monitor campaign performance, track KPIs, and identify opportunities for optimization and innovation.