Drive Innovation in the Automotive Industry
We are pioneers in integrating advanced optical technologies into automotive glass, transforming windshields into multifunctional interfaces. Our expertise in holographic technology enables the creation of transparent displays, cameras, and sensors directly within the glass, enhancing the driving experience with intuitive and seamless functionality.
As a Senior Marketing Expert, you will be at the forefront of shaping and implementing our communications strategy. While your primary focus will be on execution, your insights and strategic thinking can influence the broader marketing direction.
Your Key Responsibilities
* Craft innovative marketing initiatives that align seamlessly with our overarching strategy
* Design, refine, and execute cutting-edge online marketing and social media plans
* Strategically manage our social media presence, especially on LinkedIn, through content creation, community engagement, and performance analysis
* Lead the organization of trade shows (e.g. CES, IAA, Auto Shanghai, ...), sales events, and customer engagements that captivate and connect
* Develop compelling, technically oriented content across various channels, ensuring a cohesive brand presence
* Oversight of external agencies and service providers, while managing budgets effectively
You will have the opportunity to drive innovation in the automotive industry and leverage your expertise to propel our products to new heights.
About You
We are looking for a highly skilled professional with:
* A degree in Communication, Marketing, Media Studies, or a related field
* Several years of experience in marketing, communication, or PR, with a strong focus on the automotive sector
* A proven track record in developing and executing communication strategies
* An independent, structured, and results-driven approach to work, keen interest in future technologies
* Exceptional verbal and written communication skills in English and German for stakeholder management, along with a willingness to travel nationally and internationally
This is an exciting opportunity to not only execute but also shape the strategy that drives our success in the automotive industry.