Job Description
Client management:
* Build and maintain strong long-term partner brand relationships.
* Serve as the primary point of contact for key partner brand accounts.
* Understand partner objectives and translate them into effective media strategies.
* Lead status meetings
Media planning and campaign management:
* Work closely with our partners, devising co-branded media strategies which deliver against both our objectives.
* Collaborate with creative, agency partners, in-house offline, digital and analytics teams for campaign execution.
* Co-ordinate media and creative briefs with partner brands.
* Lead media briefing meetings with our partner brands, agency partners and in-house media teams.
* Co- ordinate strategic response to brief with our media agency and in-house offline, digital, onsite and CRM teams.
* Define processes and workflows relating to co-branded campaigns.
* Monitor and optimise media performance to achieve partner brand KPI’s.
* Ensure campaigns are delivered on time and within budget.
* Co-ordinate with creative teams on asset requirements and delivery.
* Work with internal and external teams to develop best practice across all elements of co-branded activity from audience definition through to measurement.
Collaboration:
* Build and manage strong working relationships with our external media agency and partner brands.
* Work closely with cross-functional teams within the marketing department to ensure seamless co-ordination and execution of campaigns across the entire customer journey.
* Manage campaign briefing with media agency, partners and creative to ensure media and creative goals are aligned.
* Foster collaboration across different business areas to achieve strategic objectives.
* Establish and maintain strong working relationships with stakeholders, including team members, other department heads, and external partners.
* Act as a liaison between co-marketing, vendor management, creative, online marketing and onsite teams, providing regular updates on campaign strategy and media plans.
Communication and reporting:
* Co-ordinate and present campaign performance to partner brands.
* Use data and insights to recommend campaign optimsations and re-deployment of budget, when necessary.
* Manage PCA (post campaign analysis) process, identifying actionable insights to inform future campaign strategy.
Qualifications
* Experience working within account management role either at a media agency or within internal retail media team
* Proven experience managing high profile client accounts
* Strong understanding of media planning across traditional and digital channels and campaign management
* Knowledge of different media landscapes
* Experience driving direction and alignment across cross-functional teams
* Experience working with media agencies
* Experience working with internal and/or external creative agencies
* Understanding of different measurement frameworks such as MMM, incrementality testing, causal impact analysis, A/B testing
* Excellent communication and presentation skills
* Fluent in English, German a plus
Additional Information
With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations.
Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid
✈️ 28 vacation days and days off on 24th and 31st of December
️ Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.