Product Marketing Specialist - Pro Audio B2C
We are looking for a skilled Product & Marketing Specialist to join our Pro Audio team, focusing on consumer-oriented products such as studio monitors, USB interfaces, streaming gear, headphones, microphones, and supporting software.
This is an opportunity to shape the future of music creation, streaming, and content production across Europe by working at the intersection of innovation, technology, and creative expression.
Key Responsibilities:
* Act as European Product Specialist for Yamaha's Pro Audio B2C hardware and software portfolio
* Support product launches across Europe, coordinating with headquarters in Japan and regional marketing teams
* Provide technical sales support and consultancy to partners, colleagues, and institutions
* Participate in setting product pricing for the European market
* Deliver training sessions, webinars, and demo sessions to internal and external audiences
* Collect and report market feedback, competitor analysis, and user requirements to drive future product development
* Collaborate with strategic partners on product testing, co-marketing, and event planning
Marketing Responsibilities:
* Support planning and execution of the annual Pan-European marketing plan for Pro Audio B2C
* Drive and implement marketing campaigns in close collaboration with the Digital Marketing team and Business Unit
* Plan and support promotional events, workshops, and seminars
* Manage and grow Yamaha Pro Audio's social media presence, ensuring regular, engaging, and strategic content
* Oversee the creation and distribution of email/newsletter marketing campaigns
* Develop and maintain marketing content: videos, visuals, sales and training materials in coordination with internal and external teams
Requirements:
* Degree or equivalent experience in Marketing, Business, Audio Engineering, or related field
* Deep understanding of consumer audio products, content creation, and home studio setups
* Experience in product marketing and digital campaigns is a strong plus
* Good communication and presentation skills
* Hands-on experience with tools like CRM systems, social media platforms, email marketing tools, and video creation software
Benefits:
* Internationally active company with sustainable action for the environment, customers, and employees
* Competitive, attractive product range
* International, committed team with a strong team spirit
* Work-life balance through a 38.5-hour week, flextime model, and mobile working
* 30 days of paid leave per year