Intro About Adsquare At Adsquare, our mission is powered by two core pillars: • Passion — Solving complex challenges with great people, tech, and data • Niche — Location Intelligence for Programmatic Advertising Our core values guide everything we do: • Drive: We turn ambition into action • Resilience: We adapt, persevere, and grow stronger • No BS: We value honesty, transparency, and clear communication • Humble: We choose modesty over vanity and let results speak for themselves • Moral Compass: We do the right thing with fairness, integrity, and respect We look for candidates who combine technical excellence with these values. Ideally you are A Strategic Thinker: You have 5 years of experience in Product Management, with a proven track record of defining product vision and strategy within the AdTech or MarTech space. An Expert in the Field: You possess deep knowledge of Attribution modeling (LTA, MTA, MMM, Incrementality studies) and Measurement standards. You understand the market dynamics and are eager to become the internal subject matter expert. A Leader & Mentor: You have experience coaching other Product Owners or junior PMs. You know how to provide feedback that grows expertise and fosters accountability without micromanaging. Commercial Minded: You don't just build features; you build businesses. You are comfortable collaborating with Finance and Commercial teams to define pricing, business models, and Go-to-Market strategies. Discovery Driven: You are experienced in leading data-driven research and customer interviews. You know how to validate assumptions cheaply to maximize the ROI of development. A Great Communicator: You can tell compelling stories to sell your vision to leadership, while also being able to break down complex initiatives for engineering teams. Based in Europe. A person who cares about the notion of collective achievements. Winning is a together-thing (this is non-negotiable for this specific position). You feel that you don't meet all but most requirements? Apply anyway. You have the chance to develop further with us. What you will do Lead & Mentor: Act as the strategic lead for the Attribution & Measurement portfolio. You will mentor existing Product Owners, ensuring clarity of priorities and providing the guidance they need to grow. Define Vision & Strategy: Recommend strategies for the Attribution suite that align with the company’s 3-year picture. You will monitor market trends to create compelling pitches that drive our revenue forward. Drive Discovery: Lead the research phase by organizing customer interviews and competitive analysis to identify opportunities for accuracy and usability improvements. Manage the Portfolio: Be accountable for the overall success and quality of the Attribution & Measurement products. You will maintain a validated roadmap and make necessary trade-off decisions to protect delivery timelines. Collaborate Cross-Functionally: Coordinate with Engineering, Design, Partnerships, and Commercial teams. You will ensure transparency through regular updates and demos. Master the Go-To-Market: Work closely with Marketing and Sales to bring products to market with the right messaging, pricing, and commercial strategy. Measure Success: Track and analyze KPIs to measure product performance (adoption, retention, monetization) and take proactive action to improve them. Why us? Why Join Adsquare? On top of a competitive package, we offer: Hybrid work model and remote work from anywhere worldwide (up to 3 months per year) Individual yearly learning budget of €1,200 30 vacation days per year BVG ticket and Urban Sports Club membership Company pension scheme Regular team and company events Latest hardware and all tools you need to thrive About us Adsquare is the global audience & location intelligence company making marketing a whole lot smarter. With eight offices around the world we are a truly international company but one united team working towards our vision: empowering companies to accelerate business growth by staying at the forefront of data-driven marketing. We are pioneers in advertising and data. We were born mobile, before it was a necessity, and have pioneered data-driven advertising in display and now DOOH. We have the smartest people, working with the best tech, so we can drive the pace of change. We are visionaries. We see a better way for marketers and are doing everything we can to make that a reality. We believe in innovation and the power of technology. We believe in constantly improving what we’re doing because the work is never done. We believe in what we do and rise to meet our own high standards. If there’s a problem, we fix it, humbly and without fuss or delay. Although our technology is best-of-breed, we are unassuming and modest in our approach. We are passionately candid, both with each other and with our clients. We take the time to explain our approach to their problem, confident there is nothing to hide. We are consistent and true to our word. We don’t take shortcuts but focus on being our clients’ most reliable partner. We make promises - and we keep them. As a result, clients enjoy spending time with us, because we are good people.