Introduction Sentence
For Hamburg Headquarters we are recruiting a
Your new job includes
Do you want to actively shape the future of marketing and conquer the marketing world of tomorrow with the latest technologies such as AI, AR and VR? Then you've come to the right place as a Marketing Innovation Manager (m/f/d)!
In this brand-new position in a new team, you will become a central player (m/f/d) in our company who tracks down, tests and implements new trends and technologies in marketing. In particular, you will
* define strategic goals and the necessary projects in the area of marketing innovation
* develop and manage pilot projects with new technologies such as AR, VR or AI
* evaluate the results of the pilot projects and scale successful concepts into operational business
* advise the departments on all matters relating to innovation and marketing technologies
* maintain a network of technology partners and agencies
* identify and evaluate new trends in the tech sector and in the travel & retail segment
* develop KPI reporting to measure the success of innovation projects
Preferred Profile
* Degree in innovation, communication or marketing or a comparable qualification
* Several years of professional experience in the field of technology & innovation with a focus on AR, AI and VR
* Excellent knowledge of current marketing and technology trends
* Very good conceptual, creative and analytical skills
* Entrepreneurial, strategic thinking and an open mindset
* Very good written and spoken German and English skills
If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.
Closure
Are you interested? Good! Apply stating your salary expectations and your earliest possible starting date. If you have any questions, please do not hesitate to contact Katharina Trabert at career@gebr-heinemann.de.
We welcome all people regardless of age, ethnicity, nationality, gender identity, religion, ideology, sexual orientation, social background or disability.
Competencies