Your Tasks
* Strategic development and integration of the newsletter and push notification channels into the overarching CRM and marketing strategy within the retail media business
* End-to-end product ownership for the newsletter and push notification channels: from concept and implementation to testing, analysis, and optimization
* Briefing, coordination, and prioritization of requirements for internal teams (e.g. CRM, UX, Data, Sales) and external service providers
* Close collaboration with content, CRM, and performance marketing teams to ensure cross-channel consistency
* Support in developing segmentation and personalization strategies (e.g. using behavioral data)
* Assistance in setting up and monitoring automated campaigns (e.g. welcome journeys, transactional emails)
* Execution of A/B tests and contribution to performance analyses
* Monitoring of market and technology trends to continuously improve tools and methodologies in use
Your Profile
* University degree in business, marketing, communications, computer science or a comparable field
* Experience in digital product management, ideally with a focus on CRM, email marketing, or mobile push notifications
* Solid knowledge of newsletter tools (e.g. Salesforce Marketing Cloud, Emarsys, Braze, HubSpot, etc.)
* Initial experience with common email marketing tools (e.g. Mailchimp, HubSpot, Salesforce, Braze) is a plus
* First-hand experience with automation, customer journeys, and personalization
* Familiarity with web analytics tools and key performance indicators (e.g. Google Analytics, Tableau, Looker, Adobe Analytics)
* Experience using A/B testing tools and in optimizing usability
* Basic understanding of HTML is a plus, but not a requirement
* Excellent written and spoken German and English skills
About Us
We are a leading electronics retail company, helping suppliers and partners leverage data-driven insights through our reporting and data products. Within the Marketing & Retail Media department, we focus on turning data into actionable knowledge that drives business decisions and strengthens supplier partnerships.
Additional Benefits
Job Infos
Location: München, Hamburg
MediaMarktSaturn Marketing
Department: HQ - Marketing & Communication
Entrylevel: Professional Level
Type of Employement: Full Time
Working Hours: 37,5
Persona: Job Requisition HQ Employee
Recruiter: Laura Schröder
Recruiter: Laura Schröder