Role Title: Product Marketing Manager EMEA Department: Marketing
Reports to: Senior Brand Communications Manager
As Product Marketing Manager EMEA, you will play a key role in driving our go-to-market strategies and creating impactful product stories across the region. Collaborate with Product Management and Global Marketing to align positioning, messaging, and assets
Develop full-funnel content and product stories that bring our USPs to life
Partner with Retail Marketing on best-in-class POS and ePOS executions
Take the lead on Amazon Marketplace optimization across product listings, SEO, content, and performance analytics
Coordinate and execute campaign production including photo and video shoots
Analyse performance across regions and adjust strategy based on insights and sales data
Support annual retailer sell-in processes with compelling presentations and assets
Manage the EMEA product content budget and agency relationships
Ensure brand consistency and alignment with global and local teams
Provide support and guidance to local Brand Activation teams to ensure consistency across markets
5+ years in product marketing, ideally in consumer goods or lifestyle brands
~ Strong grasp of Amazon Marketplace performance and content optimization
~ Demonstrated success in launching marketing campaigns and go-to-market strategies
~ Fluent in English and German (additional languages like French or Italian are a plus)
~ Strong project management and organizational skills
~ Proficiency in MS Office; experience with Adobe Suite, Google Analytics, and CRM tools is a bonus
~ We’re a global lifestyle brand with a legacy of innovation, quality, and community.