Job Description
We are looking for a Category Manager to oversee our product categories in the dedicated online shop. The role focuses on driving topline growth and improving bottom-line performance through category steering, campaign and promotion planning, pricing, and onsite optimization.
Strategy:
* Provide strategic input to Category Leads / Cluster Leads during drafting of the annual category strategy and support in operationalizing.
* Collaborate with key central teams / departments (e.g., Vendor Management, Marketing, Pricing) to foster flawless execution of strategies and actions, aligned with the Category Lead, while considering local market category input.
* Continuously analyze Input and Output KPIs for the category / country (e.g., Order Size, Customer Activity Rate) across various granularity levels (e.g., Customer Cohorts, Physical Products etc.) and consciously leverage learnings to steer actions in alignment with the goals.
* Actively drive and track visibility of Own Brands within Category Shelves and the broader Shop, and launch appropriate actions to support acquisition, migration and retention efforts.
Pricing:
* Track and understand Pricing dynamics for their category bestsellers and recommend adjustments of local prices at brand/product level, from defined global pricing strategy with special focus on Own Brands.
Promotions:
* Create a full-year promo plan accounting for category dynamics, aligning with growth ambitions and outlining minimum support needed from Supplier Brands across key promo events.
* Align local actions with central promotions team and Category Lead / Cluster Lead.
* Actively monitor campaign / promo performance and track budget spend vs. local plan.
* Run topical/brand/product promotions on short notice depending on business need.
Shelf management:
* Perform Walk-the-store actions at category and bestseller level, provide inputs for continuous quality assurance and drive optimizations.
* Contribute to the business strategy and requirements to the Product team, e.g., for product sorting in search results, up- and cross-selling initiatives or product recommendations
* Collaboration with Graphics and Shop Operations teams for category-related banners.
Qualifications
* Relevant experience in FMCG and e-commerce, ideally within the pet sector.
* Strong proficiency in English, and at least B2 level of German language
* Analytical and data-driven mindset with strong commercial acumen.
* Broad understanding of core business functions and how they interconnect.
* Strong collaboration and communication skills, with proven ability to influence stakeholders.
* Deep knowledge of local customer needs and market dynamics.
* Hands-on, results-oriented, and proactive approach.
Additional Information
With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations.
Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid
✈️ 28 vacation days and days off on 24th and 31st of December
️ Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.