As Interim Project Manager Loyalty, you will lead the end-to-end delivery of the revamped loyalty program. The loyalty concept with benefits and tiers is defined. Your mission is to ensure successful execution across four core workstreams: Tech development, Web & App, Communication/Marketing & Activation. You will manage activities, planning, dependencies, stakeholders, scope and delivery to ensure a smooth go-live across all European markets.
Key Responsibilities
Project Management & Governance
* Lead the end-to-end implementation across the four workstreams
* Own project planning, milestones, priorities, risks, and dependencies
* Define and guard scope, deliverables, and acceptance criteria
* Assign tasks, monitor progress, and ensure deadlines are met
* Report progress and decisions to stakeholders and SteerCo
* Support and manage go-live activities
Cross functional collaboration
* Workstream Tech development : align with Business Transformation, New Black (EVA) and BI about member migration (cards, tiers, historical data), reallocation of members to new tiers, and integrations with systems like POS, Bloomreach and BQ
* Workstream Web & App: coordinate & support visibility of the member program, and improved communication via web, app, account and other changes
* Workstream Communication: coordinate & support with development of digital assets with Design, updates to T&Cs, privacy policies, legal compliance & coordinate (internal) communication with MKT, store engagement plan & training, & VM
* Workstream Activation : Align with CRM to optimize multichannel loyalty journeys via Bloomreach and oversee implementations of promotions & vouchers in these campaigns.
Success Metrics
* Timely and accurate delivery of the revamped loyalty program
* Consistent implementation across all touchpoints
* Successful go-live across all countries by June/July
* A solution for operational scalability and maintenance
Requirements
* Experience: 7+ years in project management, preferably in loyalty, retail, or e-commerce
* Skillset: Strong project management, stakeholder management, omnichannel mindset & cross-functional collaboration
* Mindset: Structured, proactive, detail-oriented, able to manage complex environments
* Communication: Excellent in English (written & spoken); Dutch is a plus
* Availability: Interim role, ~4 days per week
Hunkemöller is evolving its loyalty program from a traditional points-based program to a more emotionally engaging experience.