Your responsibilities We are seeking an Senior Product Expert for Dryers & Washing Machines to lead the full product lifecycle management in the European market. This role is responsible for product planning, portfolio management, and strategic market positioning, ensuring competitive advantages through consumer insights and market analysis. The ideal candidate will play a key role in optimizing product efficiency, driving innovation, and ensuring successful product launches tailored to local market needs. Oversee the full product lifecycle, including planning, execution, and performance optimization, while establishing and enhancing product planning capabilities in Europe. Conduct market analysis and consumer insights to manage product portfolios, identify new business opportunities, and enhance customer experience. Improve product efficiency, optimize strategic product structures, and ensure on-time launches while being accountable for overall product line scale and profitability. Perform regular category performance analysis to identify areas for improvement and develop actionable plans. Conduct in-depth industry and competitive analysis, leveraging technical advantages to formulate effective competitive strategies. Drive localization efforts for products in the European market, ensuring compliance with third-party evaluation systems and integrating international expertise with local market needs. Your profile Bachelor’s degree or above 6 years of experience in international marketing or product management, with deep market and product insights (experience in the European market preferred). Proven track record in leading key product planning projects and successful new product development. Experience in major home appliances is highly preferred. Strong market sensitivity, ability to quickly respond to changes, and deep understanding of industry trends and technological advancements to drive product innovation. German and English language skills for business communication What we offer An international working environment with opportunities for professional growth A goal-oriented and collaborative organizational culture Flexible working hours Access to training programs and career development initiatives Employee benefit programs, including private pension contributions and lunch allowance Contact details If you would like to be part of the Midea success story, please apply via our online portal with your application documents (cover letter, CV, references, salary expectations and earliest possible starting date). If you have any questions please contact Mrs. Jing Xu, HR Business Partner at Midea R&D Center in Stuttgart: jing4.xu@midea.com About us MAKE YOURSELF AT HOME - With this slogan, Midea Group has been committed to enriching households and people's lives through innovative technologies and products for over 50 years. Through continuous development, Midea Group is now a global leading technology group in consumer electronics and air conditioning, robotics, industrial automation and logistics. Every day more than 190,000 employees from over 200 countries develop products and solutions for the world of tomorrow. Midea Europe GmbH is a subsidiary of the Midea Group. With products of the brands Toshiba, Midea, Comfee we offer surprising solutions for our customers in Europe. Rapid growth, daily challenges and opportunities motivate our employees to help shape the Midea success story.