Midea is a leading Global Fortune 500 high technology company. Committed to bring innovation to life, Midea Group aims to develop solutions for our international customers that not only meet the requirements of the present, but also the challenges of tomorrow and the day after tomorrow. Smart Home, Industrial Technologies, Building Technologies, Robotics & Automation, and Digital Innovation. We are seeking an experienced Product Manager – Laundry Category to lead and orchestrate the full product lifecycle across the European market. The ideal candidate will combine market insight, technical understanding, and strong cross-functional collaboration to deliver a differentiated, consumer-relevant offering aligned with both local demands and global strategy.
Lead end-to-end product lifecycle management for the European laundry category, from strategic planning and development to launch execution and post-launch optimization.
Define and continuously refine a product portfolio that reflects local market sales needs while aligning with overall business goals and global platform strategy.
Support product launches across European markets, identifying ideal launch windows and aligning with business and operational readiness.
Use consumer insights, usage behavior, and feedback to guide innovation, identify unmet needs, and support portfolio enhancements.
Consider portfolio compliance with European regulatory standards and third-party certification systems (e.g., Coordinate with key internal stakeholders—Product Development, Product Planning, European Product Managers, and Global HQ—to ensure alignment and execution.
Support local market teams (sales, service, marketing) with product knowledge, training, and active involvement in events and trade activities.
10+ years of experience in international product management, with deep market and product insights (experience in the European market).
~ Proven track record in leading key product planning projects and successful new product development.
~ Bachelor’s degree or above; proficiency in English for business communication.
~ An international working environment with opportunities for professional growth
Access to training programs and career development initiatives
Employee benefit programs, including private pension contributions and lunch allowance