Job description
Strategic Category & Customer Management
1. Act as the primary contact for sales teams, translating the national growth strategy into actionable customer plans across promotion, assortment and communication
2. Define targets, track performance, and optimize execution to drive category and brand success
Data-Driven Decision Making
3. Continuously monitor KPIs from Circana/Nielsen, Gfk, and research insights to manage category, channel, and customer performance
4. Identify market trends & shopper insights to develop data-backed growth recommendations
Best-in-Class Storytelling
5. Develop compelling sell-in stories, ensuring strong customer buy-in through insight-driven narratives
Data & Budget Management
6. Oversee local data contracts and manage strategic relationships with Nielsen, GfK, IRI, ensuring optimal budget allocation for insights and reporting
Shelf & Category Optimization
7. Lead shelf/category management initiatives, collaborating with customers to enhance category impact
Digital Commerce & Retail Media Expertise
8. Act as the channel expert for eCom activation and digital retail media, ensuring top-tier execution across digital platforms
9. Collaborate with cross-functional teams to drive digital growth initiatives and maximize brand presence in eCommerce
Profile
10. Academic Excellence: A master’s degree in economics, marketing, or equivalent
11. Proven Expertise: 3+ years in Category Management, ideally with GS1-certification
12. Consumer Insights: Comprehensive knowledge of relevant panel data (e.g., GfK, Circana, YouGov), including the ability to analyze and strategically leverage this data
13. Strategic Communicator: Excellent storytelling & communication abilities to set-up compelling sell-in strategies
14. POS Mastery: Clear understanding of growth levers within stationary retail and how to activate them, ideally with first experience in retail media and knowledge of eCommerce
15. Operational excellence: Proven track record in strategic planning, market analysis & brand growth
16. Project Management: Collaborative mindset with the ability to work cross-functional
17. Language Skills: Fluency in German (full professional proficiency) and a strong command of English (written and spoken).
18. Cultural Fit: True team player, approachable, pro-active, positive and strong communicator
19. Insights Ambassador: Great passion for data insights and the ability to persuade others of your ideas
20. Brand Lover: Great passion for our brands and categories
21. Proactive Achiever: With a hands-on mentality, you are ambitious to take ownership, develop new ideas & follow up to ensure excellence in execution
22. Innovative Thinker: Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution
23. Results-Driven Visionary: You take an active role in identifying and shaping today’s and future potentials of the business