Join to apply for the Regional Market Segment Manager (m/f/x) role at tesa
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What you will do
Manage the defined PPS Market Segment in close cooperation with global product management, regional sales and digital MarCom Team to profitably increase market share based on high value solutions with clear USPs. With focusing on target market insights, define and develop a high value solution portfolio and thus grow market share. Develop and implement the Regional Product Strategy and roadmap.
Market Segment, Product and Assortment and Annual Business Plan (Strategy)
* Develop and execute Market Segment Plans for the allocated focus customers in close collaboration with Product Management and regional Sales and Digital MarCom Team.
* Define the annual planning process (“ABP”) based on Go-To-Market activities (Product, Process, Events, Digital Marketing) derived from the market segment plan for the focus customers.
* Steer European pricing to maximize PNS and profitability by assessing the pricing situation and proposing corrective actions
* Develop and implement the Regional Product Strategy and roadmap
Account-based Marketing (incl. KPIs):
* Generate deep Customer Insights
* Develop an external network (PEMs, PES, Brand Owners), talk to customers and analyze business relevant market research data
* Define customized marketing campaigns for selected focus customers from the strategic market segments with the aim of generating new customer contacts, optimizing the distribution of new solution offers, and achieving an improvement in the closing rate of the sales organization in close cooperation with the Regional Digital MarCom Team.
* Initiate in close cooperation with the regional MarCom Manager the preparation and execution of key customer events.
Innovation - New product launches
* Focus on Innovation, improve New Product Rate and initiate measures to improve Win-Rate for sales projects
* Drive new product developments by defining and managing a process to develop our assortment incl. Business Cases
* Propose and qualify new business cases in the innovation pipeline (Ideation & Qualification) in close cooperation with sales and effectively launch (Deployment) new solution to focus customers according to the market segment plan.
* Own and facilitate the Launch process, develop a Launch Drive Calendar
* Define and monitor KPIs for products and launches and suggest corrective actions if necessary
* Assess regularly the pricing and strategic intention per application product group (APG).
Projects - Support customers projects
* Get involved directly in the biggest customer projects: define the strategy, convince the various functions of the buying center, if needed sharpen the technical and commercial argumentation, provide the necessary tools (launch packages, marketing support material, samples, etc.)
What you will need
* University degree (economics, business administration, marketing)
* 5+ years of Marketing B2B Experience
* Industry and the market knowledge of the PPS market
* Experience in a multinational company with a matrix organization to cope with regional and corporate stakeholders (sales, regional HoS and HQ)
* Excellent in written and spoken English (Level B2 or higher)
* Good presentation and negotiation skills
* Working autonomously and self-driven, while proactively seeking support when needed
* Easily adapting to change and ambiguity
* Willingness to travel 25% (fairs, associations, customers)
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Product Management and Marketing
* Industries
Chemical Manufacturing
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