More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.
Job Description
Client management:
* Build and maintain strong long-term partner brand relationships.
* Serve as the primary point of contact for key partner brand accounts.
* Understand partner objectives and translate them into effective media strategies.
* Lead status meetings
Media planning and campaign management:
* Work closely with our partners, devising co-branded media strategies which deliver against both our objectives.
* Collaborate with creative, agency partners, in-house offline, digital and analytics teams for campaign execution.
* Co-ordinate media and creative briefs with partner brands.
* Lead media briefing meetings with our partner brands, agency partners and in-house media teams.
* Co- ordinate strategic response to brief with our media agency and in-house offline, digital, onsite and CRM teams.
* Define processes and workflows relating to co-branded campaigns.
* Monitor and optimise media performance to achieve partner brand KPI’s.
* Ensure campaigns are delivered on time and within budget.
* Co-ordinate with creative teams on asset requirements and delivery.
* Work with internal and external teams to develop best practice across all elements of co-branded activity from audience definition through to measurement.
Collaboration:
* Build and manage strong working relationships with our external media agency and partner brands.
* Work closely with cross-functional teams within the marketing department to ensure seamless co-ordination and execution of campaigns across the entire customer journey.
* Manage campaign briefing with media agency, partners and creative to ensure media and creative goals are aligned.
* Foster collaboration across different business areas to achieve strategic objectives.
* Establish and maintain strong working relationships with stakeholders, including team members, other department heads, and external partners.
* Act as a liaison between co-marketing, vendor management, creative, online marketing and onsite teams, providing regular updates on campaign strategy and media plans.
Communication and reporting:
* Co-ordinate and present campaign performance to partner brands.
* Use data and insights to recommend campaign optimsations and re-deployment of budget, when necessary.
* Manage PCA (post campaign analysis) process, identifying actionable insights to inform future campaign strategy.
Qualifications
* Experience working within account management role either at a media agency or within internal retail media team
* Proven experience managing high profile client accounts
* Strong understanding of media planning across traditional and digital channels and campaign management
* Knowledge of different media landscapes
* Experience driving direction and alignment across cross-functional teams
* Experience working with media agencies
* Experience working with internal and/or external creative agencies
* Understanding of different measurement frameworks such as MMM, incrementality testing, causal impact analysis, A/B testing
* Excellent communication and presentation skills
* Fluent in English, German a plus
Additional Information
With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations.
Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid
✈️ 28 vacation days and days off on 24th and 31st of December
️ Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.