About The JobAre you passionate about turning insights into action and driving meaningful user experiences? We're looking for a hands-on CRO Product Owner to lead the charge on optimizing our websites through data-driven experimentation.In this role, you'll take ownership of the full A/B testing lifecycle—bringing fresh ideas to the table, executing impactful tests, analyzing results, and documenting learnings that fuel continuous improvement. You'll work side by side with designers, content writers and developers to uncover what works, what doesn't, and why.You'll also contribute to competitor and funnel analysis, helping us better understand where users drop off and how we compare in the market. This is a great opportunity for someone who thrives on collaboration, loves digging into data, and enjoys seeing their work directly impact user journeys and business outcomes.This is what you'll doOwn the full A/B testing lifecycle: ideation, setup, execution, analysis, and documentationCollaborate closely with design, content, and IT teams to implement test ideas efficientlyWrite clear user stories and technical tasks for developers, with defined success criteriaOwn and maintain the analytics setup across multiple websitesPerform funnel and competitor analysis to inform testing opportunitiesUse web analytics tools to generate actionable insights and prioritize test ideasDraw actionable insights from test results and create a library of documented learningsPrioritize and run tests that contribute to conversion improvements and business growthThis is what you've gotExperience in Conversion Optimizaiton, digital experimentation, or performance marketingHands-on experience with A/B testing tools (e.g., Google Optimize, Optimizely) and tag management systems (e.g., Google Tag Manager, Matomo)Strong understanding of web analytics and user behavior metricsAnalytical mindset with the ability to turn data into clear, testable ideasComfortable writing technical specs or user stories for development teamsDetail-oriented, conscientious, and confident in making decisionsExcellent collaboration and communication skillsFluent in English; German is a plus