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(senior) international product manager, survodutide, obesity (cwm) - hcp

Ingelheim am Rhein
Boehringer Ingelheim
Produktmanager
Inserat online seit: 19 Dezember
Beschreibung

The Position Are you ready to help healthcare professionals deliver better outcomes for people living with obesity? With over 650 million adults worldwide affected by this chronic condition, clinicians need trusted, evidence-based solutions that fit seamlessly into their practice. At Boehringer Ingelheim, weu2019re leading this transformation with Survodutideu2014a first-in-class medication designed to advance chronic weight management and improve long-term health. The obesity treatment landscape is evolving rapidly, shaped by innovative therapies, increased consumer demand and the need for holistic obesity care. We are seeking a (Senior) International Product Manager who can bring expertise in HCP marketing, omnichannel engagement, and provider-centric brand strategy to deliver impactful campaigns that support informed prescribing and patient adherence. If you have a proven track record in healthcare provider marketing, launch excellence, and data-driven engagement strategiesu2014whether in pharma or related industriesu2014this is your opportunity to make a lasting impact. Join us in shaping the future of obesity care and empowering healthcare professionals to transform patient lives. Tasks & responsibilities In your new role you will: Contribute to global launch and commercialization strategy, ensuring HCP relevance and alignment with clinical practice in both pre-launch and launch preparations. Translate HCP insights into differentiated brand positioning, impactful messaging, and multi-channel engagement strategies tailored to healthcare professionals. Drive innovation in HCP marketing programs, leveraging digital, rep-driven, and peer-to-peer channels. Collaborate with regional and local colleagues to ensure strategic alignment and launch readiness. Work closely with cross-functional teams (medical affairs, market access, regulatory affairs, HEOR, Drug & Device). Support country teams in adapting and implementing the global brand strategy and content into their integrated customer plans. Provide guidance on strategic data and operational metrics to optimize opportunities and support active marketing processes and planning. Derive market, customer, and competitor insights from various sources, championing them within the cross-functional team and focus markets for meaningful strategy execution. Develop and execute key global marketing end-to-end deliverables and commercialization activities based on stakeholder, disease, and brand insights. Collaborate with internal business partners and focus markets to define an innovative omnichannel HCP engagement strategy, including digital detailing, webinars, and congress activations.Work with the Analytics, Insights & Excellence team to co-design market research based on the assets specific needs, interpreting and applying the insights gained to develop the brand strategy. Monitor and analyze market trends and competitor activities, adapting marketing strategies as needed. Additional Tasks & Responsibilities as Senior Manager: Actively shaping the global product launch and commercialization strategy well as driving pre-launch and launch preparations with a strong focus on patient centricity and market understanding. Defining brand identity and strategy including brand plans and creative campaigns as well as ensuring their implementation. Driving project leadership, innovation, and disruptive thinking evolving marketing programs in compliance with BI policies and global regulations, and supporting the Medical, Legal, and Regulatory (MLR) team in understanding new channels, data, and capabilities. Effectively managing agency relationships ensuring all projects are delivered on time and within budget. Requirements Advanced degree preferred including PhD, Master of Science or Master of Business Administration Several years of pharmaceutical/biotech industry experience in sales and marketing roles - regional or global assignments. Several years of experience in HCP marketing, brand management, and product launches. Preferred backgrounds: pharmaceutical, healthcare provider engagement, health & wellness Track record of creating impactful HCP campaigns that drive awareness, adoption, and loyalty. Experience with omnichannel campaign management, influencer marketing, and digital performance optimization is a strong plus Product launch experience, particularly on a global basis, would be a strong plus Additional professional experience in sales and/or market research/market access preferred Strong ability to lead and influence others across large cross functional projects Excellent strategic capabilities and analytical skills Exceptional customer focus with experience of gathering and working with deep customer insights to drive dynamic brand strategies and tacticsIntrapreneurship, leadership and proven ability to deliver results in difficult conditions For the Senior position, you need to bring these additional requirements: Long-term pharmaceutical/biotech industry experience in sales and marketing roles - regional or global assignments Strong track record of successful brand management at local, regional and/or global level. Provide tangible examples Proven experience dealing with customer data and digital norms in various countries Ready to contact us? If you have any questions about the job posting or process - please contact our HR Direct Team, Tel: 49 (0)6132 77-3330 or via mail: hr.de@boehringer-ingelheim.com All qualified applicants will receive consideration for employment without regard to a personu2019s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

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Home > Stellenangebote > Marketing Jobs > Produktmanager Jobs > Produktmanager Jobs im Kreis Mainz-Bingen > (Senior) International Product Manager, Survodutide, Obesity (CWM) - HCP

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