About us
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better.We’redriven by progress and thrive on the challenge of relentless improvement.
Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.
About the role
As our Category Manager, you will:
1. Drive commercial success by fully understanding the market, consumer, media landscape, competitors, and retail customers in the categories.
2. Support with implementation and delivery of the key marketing campaigns plan, local projects, influencer activation, mediabudgetand campaign implementation.
3. Oversee forecasting and align it with budgeting and demand planning for the categories.
4. Lead execution efforts, collaborating with distribution channels to shape Joint Business Plan (JBP) strategies for each account.
5. Assistwith the development of effective media communications, working with media team to deliver best in class media execution, track media campaign performance and recommend optimization actions to maximize campaign ROI and effectiveness.
6. Contribute to the formulation and execution of marketing plans to differentiate Dyson, build brandequityand drive consumer purchase.
7. Be able to analyse financials, sales performance, and work with insights (e.g., GFK data, Brand tracker, other insights studies) to present business risks and opportunities. Feed consumer insights back into our plans and campaign execution.
8. Get marketing assets from appointed sources and vendors. Localize assets for Local market use, focus is to ensure language and content aligns with legal guidelines,consumerand brand focus, whilst meeting the needs of relevant stakeholders (Retail, Direct, PR and Media).
9. Crosscheck translations and assets for different marketing activities.
10. Deliver the right marketing asset for each media plan/touchpoint; Coordinate between media team and creative agency to ensuretimelydelivery of materials.
11. Ensure marketing communication messages resonates with the target consumer. Proactively proposenew ideasand messages to improve engagement and relevancy, including regional differences in Local market.
12. Support the planning and execution of new product launches across all channels. Manage many stakeholders to realize plans on time and on budget, clearly communicate updates to the wider team and find solutions to any problems that arise.
13. Establish strong relationships with otherGlobal Marketingteams toidentifycommon opportunities and/or challenges.
14. Support on Budget and invoicing execution tasks
15. Continuously and proactively manage categoriesBrand Building Investment (BBI) working closely with theMarketinglead and other budget holders
16. Use written communication to keep all stakeholders informed and aligned to ourMarketingstrategy.
About you
To succeed in the role, we expect you to have:
17. At leastthreeyears of solid marketing background withdemonstratedexperience in launching new products into the market.
18. German native proficiency
19. Experience in brand management, including simultaneous management of product marketing and communications.
20. Proventrack recordof challenging the status quo and delivering innovative solutions.
21. Effective communicator with strong presentation skills and the ability to influence others.
22. Passion formarketingand deep knowledge of market trends.
23. Line management experience preferred, with potential opportunities during peak periods.
24. Marketing-based analytical skills, including financial and return on investment analysis.
25. Ability to plan and deliver strategic initiatives, with a high willingness to learn and collaborate.
26. Articulate and confident individual, capable of communicating plans effectively.
27. Strong teamplayer with a positive and supportivedemeanour.
Working policy
At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels ourinnovation, butalso createsa strong senseof belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.