For over ten years, we have been developing, supporting, and internationalizing Lidl's digital business models.This includes the Lidl online shop and other digital services. We are present in more than ten countries with our digital products and services. The international aspects of Lidl's digital activities are coordinated at our headquarters in Neckarsulm and our digital office in Berlin. We are continuing to grow.We are looking for a (Senior) Product Manager for our Marketing Automation Squad. This role is responsible for creating data-driven, personalized, automated omnichannel campaigns across emails, push notifications, SMS, and other channels. The goal is to provide targeted communication to our customers in over 30 countries, who use the Lidl Plus loyalty program or subscribe to our newsletter, offering personalized experiences at every stage of the customer lifecycle across all channels, both in-store and online.Your key responsibilitiesAs a (Senior) Project Manager, you will act as the link between local CRM teams, international teams, stakeholders, and our agile eCommerce organization. You will ensure the proper setup of online shop-related products and lead product adaptation to country-specific requirements. You will collaborate with the team to provide countries with a vision of future digital products and developments. Being part of a team located in Germany and Spain, you'll oversee supporting the prioritization of the needs of the countries with squads, product owners, and managers.Be the first contact person for multiple countries and internal stakeholders regarding Salesforce Marketing Cloud topics.Create sustainable training concepts to enable users.Lead the development of holistic customer journeys across all touchpoints (Email, Push, etc.) and drive the conceptual development and implementation of the CRM strategy.Prioritize all country requirements with the Product Owner to continuously improve and expand functionalities in the SFMC product catalog.Understand the needs and business strategies of different countries to gather requirements and improve all Marketing Cloud-related products.Define tickets with requirements and be available to the team for functional questions.Your profileMinimum 5 years of experience in software or digital project management.Advanced experience in e-commerce CRM campaigns or product management.Experience managing CRM/Marketing automation tools, ideally Salesforce Marketing Cloud knowledge.Strong communication and organizational skills.Familiarity with Jira, Confluence, or other Agile tools.Proficiency in presenting project results in German and English.We look forward to receiving your application.Schwarz Dienstleistung KGLarissa BlmichReference no. 46483Stiftsbergstraße 174/172, Neckarsulm, GermanyEmployment Type: Full TimeExperience: 5+ yearsVacancy: 1 #J-18808-Ljbffr