Who we areAt Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change,Here you'll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.Wedemark, GermanySenior Product Manager159321Location: Hannover, GermanyJob PurposeThis role is responsible for managing the Soundbar category.The job holder manages the different products throughout their lifecycle and holds end-to-end accountability for timely delivering products that meet the needs of our target audiences, building winning go-to-market plans and leading the collaboration with the different functions (R&D, Marketing, Sales, Supply, Finance, Purchasing, Consumer Insights). Essentially, the PM is like the General Manager of his / her business, looking at the full picture and creating 360 plans (Technical, Commercial, Marketing) to deliver sustainable growth.Primary Job ResponsibilitiesDevelop in-depth understanding of end-user needs, use cases and market dynamicsArticulate clearly the target customers we're designing for, the value proposition and our right to win with themDrive necessary regional or global consumer research to build product definition and strategy alignment with Product MarketingManage product/ portfolio (lifecycle) and roadmap management incl. turnover planning, portfolio efficiency analysis and identification of tactical activities (product refresh / minor tweaks, create a concept for commercial initiatives to be executed during the big promo events…)Define the total product experience to deliver the best value proposition, including product design, packaging experience, pre / post purchase activationCollaborate with R&D and Design to find the best compromise between the customer's product experience, time to market, product cost and resource needsCreate the product story that will feed the Marketing strategyManage the commercial part of the different projects (market landscape analysis to identify the opportunities, define price / promo strategy, align volume forecast with regional teams)Monthly forecasting and demand planning in partnership with the Supply teamAssess acoustic product performance during development as well as competitor productsHighest level of customer support (share knowledge with the customer support team to maximize their ability to answer most questions, and help answer remaining expert questions)Support the sales organization with product training & advice at exhibitions and product eventsAdditional Job ResponsibilitiesTrack online reviews to check quality of current products in marketIdentify and work with strategy external partners (technologies, manufacturers, suppliers) in a dynamic market environmentStay in touch with relevant key opinion leaders, industry insiders and influencersConstantly monitor the competitive offer and analyze their performanceManage external relationships with:Suppliers to co-design new productsSuppliers who manufacture current productsIndustrial Design agencies to develop product look & feelSound virtualization software providerStreaming platforms to secure compatibility with our productsManage internal relationships with:R&DMarketingSupply ChainGlobal & Regional SalesConsumer InsightsYour profile:Bachelor's or Master's degree in Engineering, Acoustic Engineering, or related fieldStrong technical, analytical, project management, and stakeholder communication skills.Excellent communicatorStrong team player, balancing various stakeholdersFluent in English, German is a plusWillingness to travel for projects (approx. 10% of the time)End-consumer focusGood understanding of how the Trade works (i.e. distributors, retailers) to build winning propositions for themInternational & cultural experience and/or sensitivity10+ years of experience in Product Management / Development, preferably in Consumer Electronics.Experience and in-depth understanding & passion for Consumer Electronics / soundbars / headphone end-user market & trendsThe Sennheiser brandThe Sennheiser brand stands for premium quality in the field of audio products.At Sonova Consumer Hearing, we develop and offer consumer devices such as headphones, soundbars and speech-enhanced hearables under the brand license of Sennheiser.The business is headquartered in Wedemark, Germany, and has approximately 650 employees worldwide. To continue to be among the best in the industry, we are always on the lookout for outstanding talent.