Innovation starts from the heart. Edwards Lifesciences is the global leader of patient-focused innovations for structural heart disease. With millions of patients served in over 100 countries, each team makes a meaningful contribution by improving patient outcomes and discovering lasting solutions for unmet patient needs.
This role will be responsible for Marketing in Edwards Mitral and Tricuspid Therapies Business Unit for Germany. In this role you will act as the primary architect of the national marketing strategy, driving market development, competitive differentiation, and long-term growth for one of Edwards' most dynamic and rapidly evolving therapeutic areas. With a focus on the regional marketing plan, based on a deep understanding of specific market needs and dynamics, in alignment with the European marketing plan and in close collaboration with the commercial teams.
You will identify strategic opportunities and drive the execution and impact measurement of the regional marketing plan, aligned with the EU strategy to achieve the local business goals.
This senior role requires deep understanding of the German cardiology landscape, strong strategic acumen, and proven leadership in influencing across complex, matrixed environments
This role will be field based in the Germany with national travel, as well as some occasional travel in Europe (up to 40% travel anticipated).
Stellen Sie sicher, dass Sie die Informationen zu dieser Stelle gründlich lesen, bevor Sie sich bewerben.
How you will make an impact:
* Lead the development and continuous evolution of the German TMTT marketing strategy, ensuring alignment with the European vision while tailoring approaches to local market dynamics, regulatory frameworks, and unmet clinical needs.
* Identify strategic opportunities to support market growth and competitive differentiation in the region and establish marketing programs to capture these opportunities
* Develop, implement and measure the impact of the country marketing plans in cooperation with the Regional TMTT Leadership Team and with the European TMTT Marketing team including campaigns, product launches and local events
* Develop a Country Events Strategy to support the key strategic pillars and drive execution of key congresses and customer events
* Understand customer and commercial teams' needs through regular field presence, localize marketing assets, and develop thorough knowledge of therapy, clinical data and competitive landscape
* Support customer segmentation and KOL management
* Ensure close collaboration & communication with the Country Marketing Team and the broader European TMTT marketing team to drive consistency, share best practices, and support regional projects
* Partner closely with Medical Affairs, Clinical, and Commercial on segmentation, KOL engagement pathways, and strategic partnerships within the German cardiology community.
What you will need:
* Bachelors or Master's degree in Marketing, Economics, Biomedical Engineering or related field (+8-10 years experience
* Considerable experience working within a related role in Medical Devices / Healthcare industry in strategic marketing role.
* Sales experience would be an considerable advantage
* Knowledge of Cardiology and Structural Heart Disease would also be an advantage, although not essential.
What else we look for:
* Proven successful project management skills
* Fluent in German & English, any additional EU languages is a plus
* Proven expertise in Microsoft Office Suite
* Experience in managing product launches and marketing campaigns
* Excellent written and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
* Expert understanding of related aspects of marketing concepts and principles
* Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
* Ability to assess and understand market share, pricing, ASPs, competitive dynamics
* Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
* Strict attention to detail
* Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
* Ability to manage competing priorities in a fast paced environment, with project management skills
* Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
What is it like to work at Edwards Lifesciences in Germany?
As a global leader in patient-focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment.
We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally. To achieve this, we offer on-the-job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainability activities, and others).
Edwards Lifesciences in Germany also offers the following benefits:
* Competitive Compensation and Benefits package
* Pension plan
* Risk Insurance
* Service Awards
* Company car
* Homeoffice equipment
* Enhanced Leave Benefits
* Employee Stock Purchase Programme
* Employee Assistance Programme
* Comprehensive Wellness program including preventive health checks, healthy lifestyle webinars, educational events, charity activities and much more.
Benefits are regulated by an internal policy which contains the full details regarding the entitlement and conditions for the benefits. xkxcfiw Benefits policy and components may vary by location.