Overview
bonial helps you save time, money and paper. We are a digital advertising partner for offline businesses that supports retailers in their marketing activities and helps them find a new audience. Bonial is part of Axel Springer SE and is disrupting the retail landscape as the leading "Drive to Store" partner in Germany and France. Through our platforms KaufDA and MeinProspekt in Germany, and Bonial in France, we connect millions of users with their favorite shops and brands, driving real impact every single day. Bonial welcomes both full- and part-timers.
Environment: We are seeking a dynamic and results-oriented Product Manager with a data-driven and pragmatic mindset to join our Product Management team. As part of our User-Facing Product team, you will work closely with our Marketing, Engineering, and Data teams to optimize our web acquisition funnels for kaufda.de, meinprospekt.de, and bonial.fr. Your main goal will be to improve the acquisition funnel for our multi-user platform – increasing SEO visibility in an AI-driven landscape while enhancing the user experience. You will lay the foundation for marketing technologies that empower our mobile marketing teams, acting as a sparring partner between Marketing, Product, Engineering, and Data. By connecting stakeholder needs and user insights into a cohesive big picture, you will help drive the success of all three brands and own the Acquisition Domain alongside your peers in Marketing and Engineering.
Responsibilities
* Accountability: Take end-to-end ownership of business outcomes within the “Acquisition Domain” on web for kaufda.de, meinprospekt.de and bonial.fr.
* Collaborate: With Engineering, Designers, and stakeholders with focus on SEO to ensure the team is “building the right things right".
* Strategic Alignment: Own the big picture and ensure continuous alignment with overarching goals and OKRs.
* Execution: Translate strategy into clear, prioritized tactics that inform roadmaps, initiatives, epics, and user stories.
* Opportunity Discovery: Identify and prioritize opportunities through data analysis and user/market research to address business needs and deliver value to users. Translate opportunities into actionable initiatives with defined use cases, user scenarios, and acceptance criteria.
* Validation: Formulate, test, and measure hypotheses to ensure initiatives deliver the intended outcomes.
* Cross-Team Alignment: Collaborate with other Product Managers and Engineering teams to ensure maximum alignment across all teams.
* Enablement: Support the Inbound Marketing team by onboarding them to internal tools and optimizing workflows through automation and process improvements.
* Integration: Provide product support for the Mobile Marketing team in areas such as tracking, attribution, and automation, fostering alignment with Data and Mobile Platform / App Onboarding teams.
* Measurement: Define and monitor KPIs across the acquisition funnel, ensuring a consistent view of progress, impact and opportunities for improvement.
* Stakeholder Communication: Keep direct stakeholders and leadership informed and engaged through clear communication, structured updates, and transparent prioritization decisions.
What We Need
* User Acquisition Expertise: Proven experience in driving user acquisition, particularly on large-scale platforms that rely on SEO for traffic generation.
* Marketing Technology Knowledge: Understanding of common Marketing Technologies (e.g., Google Search Console, Screaming Frog, Adjust, Sistrix, or similar). Hands-on experience is a plus.
* Agile Mindset: Comfortable working in an iterative, experiment-driven environment; able to adapt plans quickly based on learning and outcomes. Support and drive change within the team.
* Data-Informed Decision-Making: Ability to base decisions on data, define measurable goals, and track outcomes across the acquisition funnel.
* Problem-Solving: Skilled at uncovering opportunities or pain points through data and research, breaking down complex challenges, and validating hypotheses early.
* Prioritization Skills: Strong ability to evaluate opportunities based on impact, effort, and strategic alignment.
* Strategic Thinking: Able to connect insights across domains, define clear paths toward long-term goals, and ensure alignment with company and product strategy.
* Business Acumen: Capable of evaluating ROI, building sound business cases, and linking initiatives to measurable business outcomes.
* Communication Excellence: Ability to tailor messages for diverse audiences – including technical teams, stakeholders, and leadership – ensuring clarity and alignment.
* AI Literacy: Practical understanding of AI’s potential and limitations, able to identify meaningful use cases, and collaborate with Engineering and Data teams on AI initiatives.
* CMS & Internal Tools Experience: Experience integrating and managing headless CMS systems in complex environments. Experience with internal tools is a plus.
* Language Proficiency: Fluent in English; German and French are a plus.
* Work Mode: Primarily on-site role, requiring at least 80% presence per week. On-site availability on Mondays and Thursdays for team meetings is particularly beneficial.
What We Offer
* High growth story – Bonial is a high-growth and dynamic company with ongoing potential, and a leading player in the shift from print to digital.
* Innovation & tech – a high-tech company focused on innovative technology, leveraging AI to maximize productivity and efficiency, driving results for customers and users.
* Exciting environment for professional development – strong support for your development, backed by a feedback culture.
* Diversity – equal opportunity workplace committed to inclusion for all.
* Wellbeing – free access to nilo.health and gym/Urban Sports Club subscriptions; corporate pension option.
* Sustainability – opportunities to engage in projects promoting sustainability and environmental impact.
* Flexibility – up to 20% mobile work, within Germany or from abroad; 28 days of holiday, with an extra day per year (up to 30); additional occasions eligibility.
* Modern office – Zen Rooms, fully equipped gym, and roof terrace for events.
* Free lunch – provided in the office; drinks, fruit, and snacks available.
* Social Culture – team events and community involvement.
* Visa Sponsorship – available for those joining from outside Germany.
* Partner for retail – we empower retailers to reach customers effectively and enrich local shopping for everyone.
As part of the Axel Springer Group, we align with the Axel Springer Essentials.
If you think you could fit the bill, we'd love to hear from you. You can check out our bonial_people Instagram or read more about bonial culture and tech on Medium.
* as per our current Works Agreements
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