Marketing Strategist - Drive Growth Across Channels
Reduce Food Waste Together
At our organization, we have an ambitious goal: to help reduce the staggering amount of food that ends up in landfills. Through our marketplace platform, we connect businesses with unsold surplus food to consumers who can buy it at a fraction of the retail price.
B2C Marketing Specialist Role
This is a key role in driving measurable growth across key marketing channels, including email, social media, paid ads, and more. As a B2C Marketing Specialist, you'll play a crucial part in developing and executing local campaigns that resonate with our audience and drive real results.
* Develop and implement data-driven marketing strategies to drive growth and engagement across B2C channels.
* Generate actionable insights from CRM, paid ads, social media, and campaigns to improve outcomes.
* Support the development of quality brand awareness in the German market by helping to plan and execute local campaigns and localize global campaigns.
* Work efficiently by adopting and adapting proven ideas from other markets and sharing local successes globally.
* Collaborate with cross-functional teams to ideate, execute, and analyze regular marketing campaigns aligned with strategy and KPIs.
* Utilize tools like Looker, Braze, SproutSocial, Meta/Appsflyer to evaluate campaign and channel performance.
What We're Looking For:
* Experience within B2C marketing and a solid understanding of B2C marketing channels, including CRM, social media, and paid ads, and how to analyze results.
* Experience working in a data-driven environment where you analyze how your campaigns impact bigger picture results, and learn from testing.
* Experience in grocery retail, tech, online marketplace or food & beverage companies preferred.
* Excellent written and verbal communication skills in both English and German.
* Basic content creation and editing skills (e.g. Canva, Adobe Express).