As Sales Manager, you will drive the success and expansion of the company’s wholesale distribution in the DACH region, by building strong partnerships, evaluating performance data, and uncovering growth opportunities. You’ll collaborate closely with the 5 main wholesalers to meet targeted sales revenues and gross margin goals within your assigned territories.
My client:
* This SME is in the textile industry and has its HQ in Belgium.
* They value entrepreneurial spirit and are looking for someone who is forward-thinking and creative!
* You would occasionally travel to Belgium for meetings and to meet the rest of the Sales team.
* This is an international brand that is growing and evolving. They appreciate a global mindset and the desire to truly be a part of the brand, not just a number on payroll.
The role overall:
To listen to customers, evaluate them individually, perform data analysis (Power BI dashboard), create business plans, review yearly promotional agreements, weekly reports internally.
50/60% Managing 5 main Wholesaler accounts (throughout Germany and 1 in Austria) - remain a multi wholesaler brand, increase revenue. Visit each account every 1 or 2 months with purpose. Continuous data analysis to guide actions.
20/30% Be in touch with the market - contact/visit some Resellers and stay in touch with market trends.
10/20% Develop New Business - e-commerce. Develop high-potential end-customer segments - depending on your profile this could include exploring opportunities in a new region.
Your profile:
* Previous Sales experience with Key Account Wholesalers as well as with physical product sales (experience in textile is not required). Min. 3/4 years.
* Data curious - data analysis using Power BI dashboards (as well as for weekly/monthly internal reporting). The conclusions will then be used to drive effective meetings to improve service leve.
* Strategic thinking combined with analytical thinking to create unique business plans for each wholesaler - not one size fits all.
* Relate well with people, different cultures, and working styles to promote collaborative working within the company.
* Curious person who wants to learn the market! You like to be creative as well as analytical to find solutions and bring growth.
* Autonomous - you will work remotely in Germany with regular contact with the Wholesaler divisional Manager as well as the Sales Director.
* Flexible - travel will average at 50%, but there may be busier periods where the flexibility to catch a flight at 6am and return home at 10pm will be required. In return you will have the freedom to manage your own agenda.
Key responsibilities in more detail:
Drive Sales Growth
* Monitor and analyze wholesaler stock levels, listing performance, sell-through rates, and sales activities to uncover and act on growth opportunities.
* Develop customized action plans for each wholesaler based on their specific needs and performance objectives.
* Conduct regular sales engagements with wholesalers to promote and strengthen brand presence.
* Collaborate closely with your designated Customer Service Assistant at HQ to ensure smooth operational support.
1.
Be a Regional Market Expert
* Conduct ongoing market research and surveys to gather insights.
* Monitor and report on market trends, providing valuable feedback to the Product Department to inform product development and strategy.
2.
Develop New Business in Your Territory
* Expand business opportunities within the existing wholesaler network and assess potential new wholesaler partnerships.
* Identify and engage with high-potential end-customer segments such as e-commerce, music merchandise, festivals, artist management, YouTubers, and Print-on-Demand (POD).
* Build relationships with key stakeholders in these sectors and craft strategies to position the company as the preferred brand.
* Share qualified leads with relevant internal teams to ensure timely and effective follow-up.
3.
Strengthen Wholesaler Relationships
* Foster trust and long-term partnerships across the distribution network.
* Organize regular meetings with wholesalers to address challenges, align on strategy, and follow up on agreed actions.
* Support the creation and annual renewal of Commercial Agreements with wholesalers.
* Contribute to the development and quarterly review of the Market Business Plan.
* Provide weekly sales updates and a comprehensive monthly report to the International Sales Manager.
You would travel approximately 50% of the time throughout the DACH region, visiting Wholesalers and strengthening the brand. It is, therefore, important to live within 60-90 minutes of an international airport.
The salary for this role will be 4500-5000 euro gross depending on experience. The annual bonus scheme is up to 2 months bonus and you will have a company car.