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*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.
Purpose & Overall Relevance for the Organization:
As a Manager in Product Marketing, you are responsible for driving product marketing initiatives within your respective area. You translate consumer insights and brand strategy into actionable plans, ensuring product relevance and commercial success. You collaborate closely with cross-functional teams to manage timelines, support go-to-market execution and maintain data integrity. Your role is key in shaping product stories that resonate with consumers and deliver business impact.
Key Responsibilities:
1. Demonstrate ongoing knowledge of the BU vision, strategic roadmap, and financial objectives
2. Drive the execution of seasonal product portfolio plans and its tactics by aligning cross-functional teams and ensuring deliverables meet strategic objectives
3. Conduct market research and trend analysis to support uncovering new business opportunities
4. Manage end-to-end product development activities and key milestones, ensuring timely progress across functions and alignment with category and brand expectations
5. Deliver against product creation milestones, ensure teams follow the agreed development calendar, and support efficient range development
6. Maintain accurate and complete product master data to enable downstream systems and processes
7. Manage the input and upkeep of product master data and attributes, ensuring accuracy and timely availability for go-to-market execution and sales readiness milestones for assigned product ranges
8. Establish strong working relationships with cross-functional teams including Design, Development, and Marketing to ensure alignment and collaboration
9. Provide input and feedback on concept relevance and team needs during alignment processes with GTM, Brand Communications, and Sports/Culture Marketing teams to support cohesive product storytelling and launch plans
10. Cultivate and manage relationships across business units to identify collaborative business and brand opportunities, ensuring alignment and consistency across shared plans and initiatives
11. Conduct data analysis to identify market patterns, consumer preferences, and product performance drivers to optimize product offerings and business planning
12. Monitor financial performance and key product KPIs (like buying volume, revenue, margin, and sell-through) to support business health and strategic decision-making by sharing operational insights
Key Relationships:
13. Partnerships across functions, markets, and creation centers
14. Design, Operations, and Go-to-Market (GTM) teams
15. Brand and Sports Marketing
16. BU Directors/Category Managers in markets
17. Internal stakeholders across Finance, Planning, Digital, Sales, and Strategy
Knowledge, Skills, Abilities:
18. Solid knowledge of sport/style industry and relevant product category
19. Working knowledge of cross-functional marketing disciplines
20. Proficient in analytical thinking and tactical planning
21. Strong communication and presentation skills
22. Ability to support conflict resolution and stakeholder alignment
23. Capable of executing change within team-level projects
24. Clear consumer focus on product-related decisions
25. Creative and lateral thinking to improve processes
26. Ability to travel and enthusiasm for sports culture
Requisite Education and Experience / Minimum Qualifications:
27. University degree (BA/MA) in a relevant field such as Marketing, Business Administration, or Product Management
28. Profound experience (3-5 years) in Product Marketing, Brand Management, or Category Management. Strong preference for footwear product experts.
29. Strong foundation in consumer behavior and segmentation
30. Working knowledge of retail environments, e-commerce, and omnichannel marketing
31. Proven ability to support product creation from concept to market
32. Experience working with cross-functional teams (e.g., design, development, sales, marketing)
33. Excellent English: fluency in another language relevant to key markets is preferred
34. Digital fluency in Office applications and product and marketing tools